General semantics is a program begun in the 1920s that seeks to regulate the evaluative operations performed in the human brain. After partial program launches under the trial names “human engineering” and “humanology,”[1] Polish-American originator Alfred Korzybski[2] (1879–1950) fully launched the program as “general semantics” in 1933 with the publication of Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics.
General semantics is not generalized semantics. Misunderstandings traceable to the program’s name have greatly complicated the program’s history and development
General semantics – Wikipedia, the free encyclopedia.