The best analogy I’ve heard about the structure of content on today’s internet goes like this:
Imagine a big port.
That port’s all yours, it’s where all of the things you consume come in to dock. Now, you could hop in your little sailboat and visit all of the island sites you want content from, but that wouldn’t be very convenient. You could visit the maiden isle of The Verge or the continent of CNN.But no, there’s no time for that. You can have your content delivered.
Well, content platforms like WordPress, Blogger, Medium, and YouTube bring in ships to your port. But that won’t do either — those ships bring in a lot of content but it’s not worth checking each ship individually.
What you need is a monster ship to carry all of the content mediums.
More than that, you need an excellent crew on board that monster ship to sort through the containers of content and pick out the worthwhile bits. That’s what services like Facebook and Google+ try to be — giant transport ships that let you choose your own crew.
via Friends Don’t Let Friends Curate FB’s Redesign — Future Tech/Future Market — Medium.