Lytros Cinema Light Field Camera Could Make Green Screens Obsolete | Variety

Lytros Cinema Light Field Camera Could Make Green Screens Obsolete | Variety

Lytro first made its name when it introduced consumer-grade photo cameras in 2012. Lytro’s photo cameras made use of light field technology to not just capture the intensity of light for any given photo, but also the direction of individual light rays. The result were data-heavy photo files that could be manipulated after the fact, allowing photographers to change the focus and other key aspects after they had taken the original photo.

Lytro’s Cinema goes far beyond what existing cameras are capable of. The camera captures 755 megapixel RAW video images with a frame rate of up to 300 frames per second and up to 16 stops of dynamic range. Add the ability to capture 3D depth information, and you have a ton of raw data than can then be used to change the focus or the depth of field after the fact, or even transition from one setting to another within a scene. “In light field technology, you can recompute all of this on the fly,” said Rosenthal.

What’s more, the ability to capture depth information for each and every pixel means that live actions scenes captured with such a camera can be easily combined with visual effects. Green screens, for example, could be a thing of the past: Filmmakers can instead just shoot scenes in natural lighting, and then separate the foreground from the background.

“Maleficent” director Robert Stromberg and award-winning visual effects specialist David Stump used that very trick for “Life,” a short film that Lytro company is going to show at NAB later this week to officially introduce its Cinema camera. “Life” was made by Stromberg’s Virtual Reality Company, which at one point shot the film’s actors in a studio parking lot, only to replace the cars with a stunning blue sky in post-production. “We are doing something that simply is not possible with today’s tech,” said Rosenthal.

Lytro is introducing Cinema as an end-to-end solution that includes a server and cloud storage to capture and process all of that raw data on as well as light field plug-ins for existing editing options. The company aims to make production packages starting at $125,000 available later this quarter, and will also offer studios to combine Cinema with its other key project: Last year, Lytro introduced a light field virtual reality camera called Immerge. Rosenthal said that Immerge and Cinema use a lot of shared infrastructure, making it easier for studios to eventually capture assets for both, and use the same sets to produce feature films and virtual reality experiences.

 

The Little Book of Design Research Ethics

The Little Book of Design Research Ethics

This one is about ethical practices in design research. It covers the principles that guide our interactions as we search for insight. It’s written for everyone at IDEO and for all the people we work with—those we learn from, and those we teach.

We’ve distilled lessons learned—as you’ll see, sometimes the hard way—from more than a quarter-century of experience and dozens of stories from the field. We’ve integrated advice and recommendations from external sources too from ethicists and from existing codes of ethics in related professions, such as journalism and market research.

Principles of Mobile App Design: Engage Users and Drive Conversions – Think with Google

Principles of Mobile App Design: Engage Users and Drive Conversions – Think with Google

In a crowded market, how does an app attract new customers, gain loyalty, and deliver value? With great design for a delightful app experience.

Here, Google’s UX Research Lead Jenny Gove will take you through 25 principles to build an app that helps users achieve what they’re looking to do.

The Pmarca Blog Archive Is Back… as an Ebook – Andreessen Horowitz

The Pmarca Blog Archive Is Back… as an Ebook – Andreessen Horowitz

Somewhere along the way Marc Andreessen went from being pmarca to @pmarca. He took down his popular blog, and years later took up tweetstorming. Which means you can keep up with his current thoughts on Twitter — and also catch up on them (in the form of tweets, podcasts, and op-eds) here.

But by popular request, you can now also download many of his older blog posts — The Pmarca Blog Archives — as an ebook, below. [And yes, we do get the irony of doing this!]

That said, here are some of our edit notes*: We removed all links (and text) that referenced resources that no longer exist or were otherwise outdated out of a live web context. We kept the original formatting (except to turn some subheads into headers) and did not do significant editing. And finally, while it pained us to not include other popular posts (like “Three kinds of platforms you meet on the Internet” or his views on Hollywood and movies and more), you can catch up on some of those posts as archived herehere, and here

To download the free ebook — available in multiple formats for most e-readers — we’d appreciate your filling out the optional form.

ebook download

pick your format and then click ‘download’:.EPUB (for Nook, iBooks, Kobo etc.): http://bit.ly/pmarcablogebookepub
.MOBI (for Kindle): http://bit.ly/pmarcablogebookmobi
.PDF (for printing): http://bit.ly/pmarcablogebookpdf

Finding Your Soul Mate Online May Be Harder Than the Dating Sites Suggest

Finding Your Soul Mate Online May Be Harder Than the Dating Sites Suggest

The researchers weren’t interested in what the daters discussed, or even whether they seemed to share personality traits, backgrounds, or interests. Instead, they were searching for subtle similarities in how they structured their sentences—specifically, how often they used function words such as it, that, but, about, never, and lots. This synchronicity, known as “language style matching,” or LSM, happens unconsciously. But the researchers found it to be a good predictor of mutual affection: An analysis of conversations involving 80 speed daters showed that couples with high LSM scores were three times as likely as those with low scores to want to see each other again.

It’s not just speech patterns that can encode chemistry. Other studies suggest that when two people unknowingly coordinate nonverbal cues, such as hand gestures, eye gaze, and posture, they’re more apt to like and understand each other. These findings raise a tantalizing question: Could a computer know whom we’re falling for before we do?

Welcome to the vision of Eli Finkel. A professor of psychology and management at Northwestern University and a co-author of the LSM study, Finkel is a prominent critic of popular dating sites such as eHarmony and Chemistry, which claim to possess a formula that can connect you with your soul mate. Finkel’s beef with these sites, he says, isn’t that they “use math to get you dates,” as OKCupid puts it. It’s that they go about it all wrong. As a result, Finkel argues, their matching algorithms likely foretell love no better than chance.

The problem, he explains, is that they rely on information about individuals who have never met—namely, self-reported personality traits and preferences. Decades of relationship research show that romantic success hinges more on how two people interact than on who they are or what they believe they want in a partner. Attraction, scientists tell us, is created and kindled in the glances we exchange, the laughs we share, and the other myriad ways our brains and bodies respond to one another.

Which is why, according to Finkel, we’ll never predict love simply by browsing photographs and curated profiles, or by answering questionnaires. “So the question is: Is there a new way to leverage the Internet to enhance matchmaking, so that when you get face to face with a person, the odds that you’ll be compatible with that person are higher than they would be otherwise?”

On Permission, by Craig Mod · The Manual

On Permission, by Craig Mod · The Manual

I wonder about the waterfall of tweets. I wonder about the @ replies. I wonder how much mail is sitting in my inbox—something I haven’t checked since I went to sleep the night before. I wonder what news has been plastered on Techmeme, how AAPL and AMZN and TSLA have done today. I wonder what’s happened on Facebook, what new photographs are waiting, what new trending tidbits chosen by the algorithm are sitting atop my newsfeed.

And then I think about the algorithm itself. I wonder if it’s sad. If she is sad. It’s been nearly twenty hours since she last saw me. Since my last visit. Suddenly, with my new rules, I wonder if her feelings have been hurt, even though I know this algorithm has no feelings, or certainly none for me.

🙁